Better

Is your business getting better? Are you increasing sales, improving processes, and adding employees?

Sometimes improving your business means change for existing customers. When you change your business, these changes are felt internally and externally. And sometimes when your changes are good for you, the customer doesn’t feel the same way.

For example, a business coach has decided to move to group coaching instead of individual coaching. This could upset existing clients and make them feel neglected. However, you have some options when making this change. You could offer some one-on-one sessions within the group package to keep the personal connection. You could offer a limited number of individual clients at an increased rate. Or you can refer them to another coach who can provide the dedicated service these clients desire.

Another situation that could be good for you but not your clients is if you own an installation company. Imagine you can increase efficiency and book twice the number of daily appointments with a change in installation method. However, this change results in a noisier service. You could reduce the cost to reflect the increased efficiency (and nuisance), or you could keep the current cost and give the customer the option between the two methods. Some customers won’t like either option and you can then refer them elsewhere.

Sometimes, when you make things better for yourself, others find the results a bit worse. This doesn’t mean you should reverse your changes and keep your inefficiencies. Some clients aren’t going to come with you on this journey, and that’s okay. You will find more who appreciate the changes. And you can still provide excellent service to your customers by recommending a better fit.

Creating or improving standard processes ensures you are delivering the same quality product and/or service to your customers every time. Contact me today to learn more https://beckinsights.com/take-action